Netflix announced it had added 9.33 million subscribers to its streaming service worldwide in the first quarter of 2024, as it brought in $9.37 billion in revenue for that time period.
Vietnam's Authority of Broadcasting and Electronic Information orders Netflix to cease advertising and distributing games by April 25 due to licensing issues.
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix's leaders explained exactly what to expect. Typically, upfront week presenters are somewhat clandestine about the contents of their presentations ahead of the annual advertising event; however, Netflix co-CEO Ted Sarandos was an open book when teasing Netflix's first looks and content clips marketers can look out for. ...
Advertising membership grew 65% quarter-on-quarter.
The ad tier is also a "pricing power booster," argues one expert, because it "gives Netflix the ability to further stretch the upper end of its pricing range, as it serves a 'safety net' to potential churners."
Ginny Marvin, Google's Ads Liaison, said again "Ad Strength is not used in the auction." She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is ‘so important’ as it addresses industry concerns.Ginny Marvin explained, "To be clear, Ad Strength is not used in the auction." She added, "It is a diagnostic tool that was developed to help advertisers understand how the diversity and relevancy of their creative assets can maximize the number of ad...
Microsoft ships Windows 11 with lots of promotions via notifications and ads. This is a step-by-step guide to blocking ads in Windows 11.
Netflix will stop disclosing the number of people who signed up for its service, as well as the revenue it generates from each subscriber from next year, the company announced on Thursday. It will focus, instead, on highlighting revenue growth and the amount of time spent on its platform. “In our early days, when we had little revenue or profit, membership growth was a strong indicator of our future potential,” the company said in a letter to shareholders. “But now we’re generating very...
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.As a reminder, Google launched ad customizers a decade ago, in 2014. The reminder email was posted by Navah Hopkins who posted a screenshot of it on LinkedIn, the email says:Reminder: Ad customizers for text ads, expanded text ads...
Pro-TikTok advertisements are citing statistics produced by a firm that Chinese tech company Huawei enlisted in its own advertising blitz, photographs reviewed by the Washington Free Beacon show.