Design thinking: A 'transformative' approach to life sciences marketing

Silicon Republic— Accenture Song’s Tracy Duffy on how the ‘empathetic’ nature of design thinking can be integrated into life sciences marketing strategies. : Design thinking: A ‘transformative’ approach to life sciences marketing

www.counterpunch.org—Life and Life Only. A good memoir should be more than an autobiography and less than a confessional but contain elements of both. As a reader, I am less interested in being overwhelmed with family trauma and pathos except when it informs the greater tale being told. Quite often, it is the memoirs that feature an excess of pathos More

VentureBeat—How NTT Research approaches its basic science explorations. Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. It’s still heartening to see that big companies can still invest in basic research, with much of the work done in Silicon Valley. Japanese telecommunications firm NTT announced a series of research projects last

@Marketplace—The Sims homeownership meets the real-life housing market. "The Sims had really kind of seeded that desire for homeownership in me at a young age," said Elle Hunt, a journalist based in the U.K. "And I'd spent the interim 20 years walking away from that dream a bit."