Coca-Cola to move to Microsoft Azure in a deal worth $1.1B, 4x increase from the last deal
by MSPoweruser
MSPoweruser— The Coca-Cola Company and Microsoft Corp. announced a new five-year partnership that looks to fasten Coca-Cola’s digital transformation. The partenrship is to make company to adopt technologies and improve innovation across its operations globally. As part of the agreement, Coca-Cola has committed $1.1 billion to leverage Microsoft’s cloud platform, Microsoft Azure, with a specific focus on generative AI capabilities offered through […]
Tech Times—Coca-Cola to Use Microsoft's AI Services After $1.1 Billion Deal. The new Coca-Cola $1.1 billion deal looks to incorporate Microsoft's AI in potentially improving its beverage-making services.
Neowin—The Coca-Cola Company plans to spend $1.1 billion to use Microsoft's cloud and AI services. Microsoft has announced a new five-year deal with The Coca-Cola Company, which plans to spend a total of $1.1 billion during that time to access Microsoft's cloud and generative AI services.
Fortune—Coca-Cola only sold 1% more drinks last quarter, but it raised prices 13%. Its CEO said it has ‘the right strategies’ for sustained success. The beverage goliath is among several other snack and drink companies reaping the rewards of price hikes that far exceed inflation.