Over 54 brands presented new watches—or novelties, as we call them in watch world—this week at Watches & Wonders 2024. The tradeshow is by far the biggest event on the horological calendar—the place where virtually every major watchmaker unveils almost everything they plan on rolling out over the year ahead. GQ’s Cam Wolf and British GQ’s Mike Christensen spent the last few days ping-ponging back and forth through Geneva’s sprawling Palexpo convention center to try on hundreds of new releases...
Yesterday was the first day of Watches & Wonders, the industry’s largest trade show that brings an avalanche of new releases. I got to touch and feel plenty of them over my six appointments—including the Rolex novelties, a Cartier that tells time in reverse, and an IWC that will stay accurate for the next 45 million years. Here’s my full rundown of the day, including my favorite pieces from each maker and the best free souvenirs I got to bring home with me. 11:15 a.m. – Rolex The booth: A...
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