A24’s New AI-Generated ‘Civil War’ Ads Generate Controversy
by The Hollywood Reporter
The Hollywood Reporter— A24 has released a series of epic new posters touting its acclaimed film Civil War. There's just one problem. Well, perhaps more than one.
Futurism—A24 Admits Those Ads for "Civil War" Were AI-Generated. "You make yourselves out to be paragons of cool and champions of indie film, then you go and do a loser thing like use AI, which is built on...
Gizmodo—A24 Under Fire for Seemingly AI Generated Civil War Ads. Movie marketing always treads a fine line between actually giving you an indicator of what you’ll see in the final film and more about evoking a specific vibe—from made-for-trailer shots to hypothetical what ifs, it’s sometimes not always clear what part of it will actually be seen on screen when you’re in a movie theater. But that fine line gets much, much messier when you throw generative AI into the mix. A24 learned that the hard way last night when it released a series of promotional images...
80 Level—A24 Is Under Fire Because of AI-Generated Posters for Civil War. The movie company A24 is known for distributing the 2022 hit Everything Everywhere All at Once, and now it has a chance to spread its fame...