Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.
Tamar Price is an executive producer focused on bringing unique and diverse stories to the forefront. Her background in production and digital content marketing has served her efforts in print and digital media, ad agency production, and the development of cultural art initiatives. Her work has been distributed via PBS Digital (Dead and Buried and
Recently, a few stories that highlight the vast gulf between the elite mainstream media and your humble correspondents at PJ Media caught my eye.
Adam Zuvanich writes locally relevant digital news stories for Houston Public Media. He grew up in the Houston area and earned a journalism degree from the University of Texas before working as a sportswriter in Austin, Lubbock, Odessa, St. Louis and San Antonio. Zuvanich returned home to Houston and made the shift to news reporting
Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.
Paramount's sale process is quickly devolving into "mayhem." On the one side, a shareholder revolt is building against the current merger plan. On the other, the CEO is about to get the boot.
After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15 agencies and will now entrust Assembly with its integrated media management and data and measurement duties across all of its paid channels. "This has been a big shift, Fossil svp and chief marketing officer, Lisa Marie Pillette told ADWEEK. "We have 14 owned and licensed brands under our group,...
Social media is one of the most talked about topics in recent years, as it has grown to the point of impacting every single aspect of our lives. Long gone are the days of social media working as just a place to chat and share pictures of your kids or cats – nowadays, we use […]
By Dusty Sonnenberg, CCA, Field Leader, a project of the Ohio Soybean Council and Soybean Check-off You may know that Farmwithzoe is an agricultural social media influencer. You may know that Farmwithzoe shows the daily tasks of growing and marketing soybeans and corn to her 170,000 followers on Instagram, 198,000 followers on Facebook, and nearly
Creating viral videos on social media is a blend of art, strategy, and technical skill. Whether you’re just starting out or you’re an experienced content creator, this guide is designed to help you craft videos that captivate audiences globally. By understanding your audience, utilizing accessible tools, enhancing your video with proper lighting and audio, editing […]